Target Audience

Target Audience

My target audience is dancers, or people who are interested in dance. I think I would like my documentary to be shown on YouTube, because it is free for consumers to access and watch videos on which means that it may get more views than if it was on (eg) Netflix because even though many people have Netflix, you have to pay for it and more people stream videos on free sites such as YouTube. To ensure this is appealing to my target audience, I asked 20 of the dancers at my studio whether they use Netflix or YouTube more. 7 out of 20 have a Netflix account they they currently use, therefore the majority of my target audience questioned do not use Netflix. 20 out of 20 said that they use YouTube at least twice a week, if not more. 20 out of 20 said that they have watched a documentary about dance and that they would consider watching another one.

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Evaluation Question 1